Oben Electric lists Rorr EZ on Amazon aspart of digital EV sales push

The integration with Amazon is aimed at reaching customers who prefer digital purchasingchannels, especially those buying an electric two-wheeler for the first time.

Bengaluru-based electric motorcycle manufacturer Oben Electric hasmade its Rorr EZ model available for booking on Amazon, marking a stepin the company’s digital retail strategy, The listing includes two variantsof the electric motorcycle, priced at 1,19,999 and <1,29,999 respectivelyinclusive of a 20,000 discount on the original price.

The move is part of Oben Electric’s broader approach to combine anexpanding showroom network with an online presence. The integrationwith Amazon is aimed at reaching customers who prefer digitalpurchasing channels, especially those buying an electric two-wheeler forthe first time.

Madhumita Agrawal, Founder & CEO, Oben Electric, said, “Making RorrEZ available on Amazon is a strategic move to align with the evolvingpurchase behaviour of Indian consumers, E-commerce gives us a directand trusted channel to reach them, The launch of Rorr EZ on Amazonreflects our intent to make EVadoption convenient and widespread,especially among first-time electric two-wheeler buyers.”