Ola señala la intensidad competitiva como causa de la pérdida de participación de mercado; los volúmenes de bicicletas eléctricas son clave para el crecimiento futuro

Sales have been plummeting, losses have widened and its erstwhile numero uno position in the electric two wheeler (e2w) market is under a visible threat, So Ola Electric has shifted gears and is now banking on the success of the Roadster motorcycle series and new gen scooters to keep afloat, as it delays the launch of some other products.

The company has started deliveries of the motorcycles earlier this month, becoming the first major OEM to sell an electric bike which targets the mass segment, The market size for motorcycles is twice that of scooters and Ola believes it offers a compelling proposition in the total cost of ownership of a Roadster, The company has also delayed the launch of some models it had announced earlier, including models aimed at the gig workforce, the $1Z scooter and three wheelers.