Electric two wheelers: TVS, Bajaj rule,Ather climbs as consumers prefercredibility, servicing network

So while fiscal 2025 was about legacy OEMs stealing a march over electric-first companies due to their distribution strength and pricing power, the game hereon could well be intense play between the two electric-first manufacturers for the third position.

India’s electric two wheelers (e2w) market is shifting, as the consumer has begun prioritising brand credibility;

physical sales network (which allows touching and driving the product) over buying online;

and servicing capability and warranty commitment of OEMs.

And this mature e2w customer has forged a marked shift away from the hyped, first mover OEMs, which touted online sales and lack of physical dealerships as key brand attributes all the while.

Alook at the July sales numbers through vahan data shows legacy players, TVS Motor Co and Bajaj Auto, are now well entrenched as leaders, together controlling more than 40 per cent of the market.

Ola Electric, the erstwhile numero uno, languishes at a distant number three with about 17 per cent market share while Ather Energy has quietly gained some foothold to reach close to 16 per cent share.