Century-Old Tire Brand Avon Reinvents Itself! New Logo and Full Motorcycle Tire Range Unveiled

Remember Avon, the classic British tire brand? It’s back with a new look and a complete lineup of new products!

Recently, driven by its parent company Cooper Tire (a subsidiary of the Goodyear group), Avon Tyres unveiled a historic rebranding at the EICMA show in Milan. The brand not only launched a new logo but also introduced a new generation of motorcycle tires covering all market segments in one fell swoop.

A New Look, A New Chapter

Shedding its old image, Avon has revealed a more modern and stylish new logo. This isn’t just a change of pattern; it’s a declaration to the world: a classic brand is entering a new track with a youthful and technological attitude.

 Full Product Lineup

The centerpiece of this launch is a clearly structured, technologically comprehensive new product matrix. No matter what you ride, there’s a tire for you！

This thorough overhaul demonstrates Avon’s and its parent company’s determination to reclaim market share and compete for the top spot in the global motorcycle tire market. With its profound heritage and the support of a major corporate group, the revitalized Avon is poised to present a new challenge to traditional giants like Michelin and Pirelli.

In a nutshell: A veteran of the tire market is re-entering the arena with the vigor of a newcomer. The future competition is looking interesting!

Anhui Hanxin Motorcycle Tires offer a comprehensive range to meet diverse needs. There’s always a perfect match for your ride. We cordially invite inquiries and look forward to cooperating with you！